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STEPPS
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Uniathena - 👉 #MarketingPost The STEPPS Framework describes that for a piece of content to be contagious or viral, it should follow a set of qualifications. Dr. Jonah Berger, Marketing Professor at
Contagious': Jonah Berger on Why Things Catch On - Knowledge at Wharton
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Book Summary - Contagious: Why Things Catch On
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