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The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures: International Journal of Advertising: Vol 25, No 4
Brand-building ads boost short-term sales, and now you can prove it
STAS (short term advertising strength) - advertising efficiency or something else? - Papers and Offprints - The AMSR Online Archive
Brand-building ads boost short-term sales, and now you can prove it
An Attitudinal Measure of Ad Effects | ACR
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An Attitudinal Measure of Ad Effects | ACR
When it Comes to Long-Term Ad Effectiveness, Know Your Numbers
Brand-building ads boost short-term sales, and now you can prove it
Brand-building ads boost short-term sales, and now you can prove it
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AG Barr: US companies with China ties prioritizing short-term profit over 'American strength' | Fox Business
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Jon Evans on LinkedIn: This SKY Advert ain't no Turkey When Campaign reinstated Turkey of the… | 35 comments
STAS (short term advertising strength) - advertising efficiency or something else? - Papers and Offprints - The AMSR Online Archive
Defining the added value of attention measurement - Amplified Intelligence
An Attitudinal Measure of Ad Effects | ACR
An Attitudinal Measure of Ad Effects | ACR
Brand-building ads boost short-term sales, and now you can prove it
Long-Term Marketing or Short-Term Advertising: Which is Better? | CodeGlo Journal
Advertising Effectiveness in Short- & Long-Term Strategies - Motor Vehicle Network
An Attitudinal Measure of Ad Effects | ACR
Coverage Is King. An Overview of Dr. Nelson-Field's… | by Aidan Goltra | Parsec Media
How to Do an Effective SWOT Analysis for Your Marketing Campaigns